If you think that email can no longer be used as an effective marketing tool, think again! Although email marketing was used before to solicit consumers online, it definitely is not exhausted. New strategies and techniques are constantly being made to make marketing emails effective and fresh. Use these tips to make email promoting a fun and exciting venture for your business.
If you wish to start e-mail marketing, make sure you have the permission of your recipients to send them messages. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
Use gentle marketing language, not the “Hurry up and buy! the way you go about it. This will make you look like you are spamming them, which will in turn affect your business. Consumers understand that your goal is to sell products, so work on relationship building and the sales will usually follow. They’ll respect you for this and will probably purchase from you.
Use A/B testing to see which emails are successful and which ones aren’t. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This gives you the information you need to figure out which subjects work and which don’t.
You should always ask for permission before you add someone to your mailing list. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. Violating your ISP or web host’s policies can lead to major catastrophe.
Your marketing emails should contain rich content to complement the request for business. Give your subscribers special articles, things they may not find on your website. Also include exclusive offers on your services or products. Send out relevant information, special discounts and seasonal greetings; avoid sending emails that ask for a sale every single time.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. Because people are not checking email as frequently around these times, your email is more likely to be ignored. Yet, there may be exceptions to this. Some examples of this are occasion-specific campaigns such as Black Friday specials.
Avoid using a lot of graphics in your e-mails. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. Some people do not have the proper settings to open graphic heavy e-mails.
Make sure that your customers give you permission before sending them correspondences via email. If you fail to do this, you will destroy the trust of your existing customers and generate negative word of mouth. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
Provide an incentive with each email you send to your customers. These customers are more likely to give you their business if you provide them with a solid enough reason to do so. For example, you could provide customers who click through to your site with a code to receive free shipping on certain orders.
Graphics can be used in marketing via email, but only sparingly. Most email clients today, especially web-based ones, will not properly display these images. The result might be unattractive or unreadable messages. Make sure that the most crucial information is readable and that images have alt tags.
Proving a sign up list is a great way to find potential customers to send emails to. Have a readily visible link on your site for people to request your email updates.
View your emails on different platforms to see how they look. Test your design across as many platforms as possible once you are happy with how it looks on your computer. How a message looks in Windows Hotmail can vary wildly from Linux Gmail.
If you are new to email marketing, get in the habit of proofreading your emails before sending them. Although it sounds obvious, many would be surprised by the number of errors that inexperienced companies often have in their emails. After all, it’s only email, isn’t it? Actually, that couldn’t be farther from the truth! It is vital that your marketing with email have a professional, polished appearance.
Make sure you use Alt tags to your benefit when you add images to emails. If your reader has images turned off, or is on a device which doesn’t allow him to view images, he’ll still know what was supposed to be in that spot. Make sure the tag descriptions give an accurate description of the visual image. This helps the reader get some use from the content, even if they can’t see the image. Use alt tags for your links, as well.
You should think about combining your email campaigns with other marketing techniques, such as social media marketing. Your customers will share your information with others, allowing your email list to expand.
Include a coupon offer when you send follow-up emails to your clients. Include a link to the offer, so the recipient can take immediate advantage. Include a final message that highlights the money saving benefits of following the link to your site.
The tried and true techniques of marketing via email clearly still have legs. Follow this advice while staying alert for new ways to use email to market your products. You can periodically adjust your strategy to keep it fresh every time.