If you believed that email was no longer an effective marketing technique, you were wrong! Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. New strategies and techniques are constantly being made to make marketing emails effective and fresh. Check out the tips below for ways to put email to work for you!
Create a personal email for your readers. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. It could be highly beneficial to find out the reason why they opted in, and use this information in your email.
Know who your audience is. After you have established a small reader base, try to get them to spread the word to their friends. When you are sending out emails, always ensure that there is a subscribe link contained within it. This way if a consumer shares the email with a friend, they will be easily able to sign up. This is another way to grow an email list organically.
Harness all of the resources available to teach yourself about email promoting strategies. Online books or articles will be greatly helpful. In addition, lots of local classes and workshops can be discovered in your area. Therefore, it would help you to attend these when you can.
Increase the value of your email content by including helpful information. Give subscribers unique articles and things that might be unavailable on your site. You can also send out limited offers and discounts. Send out holiday greetings and specials, not just when you desire something.
Avoid sending more than one marketing email per week. Your customers are busy and don’t want to be bombarded by too many messages. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading!
Proper branding of your business includes a good email marketing strategy. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will allow your emails to be recognized instantly.
Place your unsubscribe link in a conspicuous place in your email, like the footer. Put your link to unsubscribe in a place that is easily visible and be sure it is a part of every email. Your customers must be made to feel that they are choosing to subscribe, and not that your emails are being forced upon them.
You need to make sure that you are using a persistent strategy. It is essential that you have the correct clients in mind, or your work is worthless. Staying persistent with customers that don’t fit in with the products and services provided by your business will simply annoy them and waste your time.
As time goes on, more and more of your subscribers will be viewing your emails through a mobile device such as a smartphone. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Learn about the constraints, and test your emails on phone screens.
Marketing via email will fail unless you give your customers an incentive to read it. Your customers are more likely to deal with you if there is some type of incentive involved. Offering coupons, discounts, sales or free shipping only available to email subscribers is a great way to keep them on your opt-in list.
Be sure that every email address you have is valid. Do not waste your time going through your list of contacts to correct typos or calling your customers on the phone to get their email address. This will cost you time.
Have a field in your opt-in registration where subscribers can leave at a minimum their first name, if not first and last. This way, you can customize each recipient’s email so that it addresses them individually, making your message seem more personal. This will cause your emails to appear personal, and therefore not like spam, which will appeal to the reader.
Don’t add an address to your email subscriber list without their permission. If you send out unsolicited emails, you can be labeled a spammer and get a poor online reputation. You could also cause yourself to be kicked off of the email providers service, because they may think you are a spammer.
It is important to make your emails as personal as possible. An email that looks like a simple form letter will just be deleted. Go beyond just adding their first name! Have a working knowledge of your customers and why they have signed up with your company. Use all this information in the message you send them.
Make sure your subject line is succinct. Concise subject lines are more effective at capturing the reader’s attention than wordy ones. If a long subject line is unavoidable, be sure to include any important information first.
Include Alt tags for any images you send with your emails. If the image does not load, the Alt tag will be helpful. The tag should have a relevant description so the recipient knows what the image was supposed to be. These should be used when creating links, as well.
Emails are a wonderful way to follow up with your customers. When you’re sending the follow up email, consider adding in a coupon for a future purchase. The coupon should be provided by having the customer click on a link in the email. At the end of your email, include a call to action that reminds them that they could save money by investigating your special offers.
As you’ve seen, e-mail marketing has a lot of life remaining. By taking these ideas to heart and staying current on news methods of email marketing, you can make sure that such campaigns produce solid results well into the future.