Do you have much experience with online marketing? Are you using Facebook to it’s full marketing potential? Are you more familiar with older marketing method and want to become more current? No matter what your marketing prowess may be, this article will teach you a thing or two.
Consider buying a few Facebook ads. Your products or service will only receive so much promotion from your normal postings. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They are inexpensive, and can make a big difference.
Do not ignore any questions or comments that are asked of you on Facebook. Make sure to give helpful answers, and thank them for their time. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
You must build a healthy Facebook fan base. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit that number, your conversion rates will soar.
Always keep your current customers in mind. There are people that just want likes and then they forget about existing fans. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This leads to engagement of your customers who can then spread the word to others.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, turn to Facebook targeted ads to reach new customers.
Pay attention to the “personality” of your brand and build this with your marketing materials. Boring content makes your brand look boring, too. Adding some personality can be great as long as it always remains professional.
Don’t turn off the option that lets others post whatever they want to your page. While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.
Make sure that your Facebook page has professional photos. You want your followers to equate your business with professionalism, not amateur hour. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.
Run an occasional competition or contest for getting a certain number of Likes to your page. The reward can be a valuable free sample to a random participant. This can earn you far more subscribers now than you had and give you future opportunities for that winner to check out your prize or offerings.
You want your facebook page to look similar to your webpage. For instance, use the same colors in both places. That will help folks remember your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers.
If you are not able to post timely updates on your Facebook page, use a tool for scheduling. A good tool is essential so that you can update your page at the right times. Try a wide range of tools to find one that works for you.
Get a contest going to stir up enthusiasm for your product. A thing you could do is get people to like your Facebook page and then get them to take a photo of them and your product. Once the contest is over, the best or most creative photo wins a prize.
Event sharing is a great feature of Facebook. When you attend a trade show you should create an event to share with anyone who follows and likes your page. One great feature is that Facebook provides a reminder of the event.
Remember that having a huge number of followers is pointless if that doesn’t translate into sales. You have to target specific customers on Facebook that are interested in what you have to say. You can determine how successful a campaign is simply by analyzing the conversion rate.
If your schedule does not give you enough time to effectively manage the process, hire a professional who can do it properly. To see success, you will need to monitor your page regularly. Some people find it difficult to even post once per day. Employing someone to manage your account may seem costly, but it will be well worth it.
Never neglect customers when business milestones and achievements occur. Make an announcement of the Facebook celebration on your landing page and send a thank you message to your base of friends. Keeping customers in the loop makes them feel much closer to your company, and this may increase sales.
Connect your business website with Facebook by using a plug-in. Some platforms for blogging will allow you to use this element quite easily but there are also embed codes that allow you to add Facebook plugins to any site. It links to your Facebook, allows for a Like right from your site and even summarizes your recent posts.
This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. Of course, this will happen only if they use these tips. Get your campaign started today by applying this advice.