Facebook marketing offers the dual appeal of being easy to use and having a wide, varied audience. Don’t ignore its potential and what it can do for your business. The following tips will help you get a jump on marketing with Facebook.
Do not forget about your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. Your audience must feel respected. Doing so creates brand evangelists that will spread the word to others.
If someone “likes” your page, give them something exclusive. You can glean a lot of attention through Facebook likes. Try to give a way free items if they are going to ‘like’ your Facebook page. You can run a contest or provide it to anyone who Likes your page. If they want the item you’re giving away, they won’t mind subscribing to your page.
Don’t post updates that are dull and boring. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Stick to your personal profile for these sorts of discussions.
Make sure your viewers are able to “share” the content of your Facebook page. Posting valuable content will encourage your fans to share that information with their friends. Interaction and sharing are at the heart of what Facebook does. A higher amount of prospective customers will generate more profits for your business.
Keep your subscribers informed of what is going on in your company. However, this does not give you permission to overload them with too many postings each day either. Keep your content fresh and filled with relevant information your customers would want to read.
Always allow comments on your Facebook page. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
Users should be encouraged to interact with the other fans as well as you. Let you fans talk to one another without interference. By deleting the conversation and telling people that only on-topic conversations are allowed, you may offend them. However, if things become heated or if the conversation is offensive, then you should intervene.
Your Facebook design should be a little similar to your main website. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. This helps brand your Facebook page with your business. If you have a totally different design in Facebook, this will just confuse your devoted customers.
Make sure your profile is up to date. It is important to keep your customers informed of changes. Having an updated page is helpful to customers interested in all you offer. Keeping up with the changes as needed will ensure your targeted customer base can stay in contact with you and also see what’s happening.
Ask your customers to post reviews to your Facebook profile. This will show the quality of your product and give you an idea of whether or not changes need to be made. It is always helpful to have satisfied customers leave positive feedback for potential customers to read.
Get a contest going to stir up enthusiasm for your product. For example, you might run a contest asking your followers to submit pictures of themselves while using your product, then post the pictures on your page. Give prizes out at the end of your contest to provide incentive.
Facebook matchmaking can help you get the word out about your business. You may be able to connect two people on the social media site. Do this, do not hesitate. Your brand will be at the center point of the story behind those two people that they will share with all of their friends. This is the epitome of a Facebook promotion.
If you are suffering from a time crunch and can’t oversee your page, then consider hiring someone to help. To be successful, you need to keep up with posts. Many people simply do not have time to post continuous updates on their page. Hiring a person to do that will cost money, but it may be worth it.
Despite its newness, Facebook is an amazingly powerful marketing tool. Instead of overlooking just how it may help you, try using it to your advantage. Read the tips in this article so you can use Facebook marketing for the most benefits.