Facebook is used by a lot of people. So many people sign up for Facebook daily, and millions are already using the social media site. If you have a business, Facebook could be a great opportunity for you to build your brand. Keep reading so that you can find out how to do this.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Reward them with prizes and incentives if they like your page. Always actually send the prize or you’ll ruin your reputation.
Try very hard to make your Facebook page more unique and memorable than others. You may do this through your choice of page color and the addition of graphics. Users on Facebook are attracted to these pages over plain ones.
Don’t forget to discuss your business on other Facebook pages. Posting information on other people’s Facebook pages can garner a great deal of attention. But, be sure it is positive attention. You should be posting when there is something important to say. You don’t ever want to be guilty of spamming.
Offer an exclusive coupon, sample or great deal for those who “like” your page. Likes can get your Facebook page a lot of new attention. Think about something exclusive and free when someone likes your page. A contest is a good idea as is a coupon or discount. People are more likely to respond to your requests if you give them an incentive that is worth their time.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. These clients only show up every now and then, so they are not interested in following daily posts. Invest in ads targeted for Facebook instead.
Avoid posting non-related updates that don’t enhance your content value. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. If you are going to put up personal things, do it on your personal page.
Seek out opportunities to show your expertise. Facebook can help you become known as a leader in your niche. When a question is asked, answer it expertly. That is going to expose your brand to new and potential customers, which can only make you more popular.
Always allow people to comment on your page. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Make sure that your Facebook page has professional photos. Understand that your photos will represent your business, both in good and bad ways. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
You should always do your best to make sure you respond to all customer comments. Do not neglect the messages directly on your page or your inbox. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
Facilitate interaction between yourself and other fans. Let conversations run wild, but ensure they’re well moderated for spam or offensive content. Post deletion or being too controlling may cause negativity to be directed at you. The only time it’s a good idea to take action is when people start to say offensive things.
If you notice a conversation on your page, join in. Give your viewers the encouragement they need to talk among themselves. Either begin talking to them or ask them questions. After the fans start talking, you can take part as well. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
You need to remember that just because there are a lot of people that like your page does not mean you will win. Target those who are interested in your product for the best results. The key barometer of your campaign’s success is that all-important conversion rate.
When a reader leaves negative comments for you, make the effort to respond. If you ignore it, your fans will assume you don’t care. When handled properly, people will respect this and do business with you later.
As this article said before, Facebook is a great place to go if you want a business to do well. After reading this advice, you are ready to start using these ideas right away. Do not waste more time; start your marketing campaign on Facebook today.