There is great buzz about Facebook as a marketing tool. If you don’t know what Facebook marketing is about, don’t worry. This article can explain it all so that you can make a successful campaign on Facebook to attract the customers you need.
The best way to engage your followers is to reply to what they write on your wall or about your company. It is important to monitor your wall daily and to check out @ messages for your brand as well. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Link all of your published content to your Facebook. If your site has a blog, include a summary and post links via Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Try putting out some Facebook ads for your business. Posting on your page only goes so far. To achieve real results deep into your customer base, Facebook ads may be ideal. They cost very little and can have a big impact.
Facebook is a great place to share information. It can be used for so much more than chit chat. Think of it as such. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook can drive a ton of traffic to your sites.
If you want to only target current customers, use “custom audiences”. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
Remember the customers you already have. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For a stronger Facebook marketing campaign, your audience should feel respected. This leads to engagement of your customers who can then spread the word to others.
Hold a giveaway promotion to get more followers. Give something away a winner picked from you followers. You won’t lose much money, and you will be able to communicate more with your customers than before.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. These clients only show up every now and then, so they are not interested in following daily posts. Instead, invest your time in creating targeted Facebook ads.
Always respond to people when they make a post to your Facebook wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Use the focus of your business as the basis for creating a group. This could be a place where your business could field questions and encourage customers to interact with one another. You can inform group members of special discounts and offer them all types of useful information. You will feel much closer to your customers if you do so.
It is essential that you nurture your relationship with others who you are interacting with on Facebook. Just as in face-to-face interaction, building a solid relationship with people on Facebook is a long-term investment which evolves over time. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Don’t forget that loyal customers should be rewarded with special deals and promotions.
Don’t forget about event sharing when it comes to Facebook marketing. For instance, those that enjoy trade shows can create events that will attract your target audience. Your fans will be reminded of the event as it comes near.
Add photos to all Facebook updates. People love pictures and they bring us all closer. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.
Sometimes, you will have people trying to bring you down on Facebook. Facebook is notorious for enemy commentary. Make sure to protect yourself and your business by removing any negative posts on your page.
Use Facebook contests to engage your followers. Any fans that you grab from a contest will more than likely be short-lived and not very engaged at all. They just want a prize. Develop a campaign that rewards your customers for their loyalty.
When you are setting up a Facebook profile, think about how you want to be seen by search engine spiders. Use the keywords you used to optimize traffic to your website, and remember your Facebook page is a great place to include back-links to your website. The Facebook page will ultimately rank highly on search engines if good keywords are used.
Don’t send purchase request emails every single day. Everyone understands that businesses have a profit motive, but that doesn’t mean they appreciate businesses essentially begging for customers. If you seem like you are begging for sales, people might think your product lacks the quality to sell itself.
Given your new knowledge, you should be able to grasp the great potential of Facebook. Log into Facebook now and begin using the advice you just received. Once you get started with Facebook, you will soon get the attention of customers. Begin today!