Do you have a Facebook business page? There are tons of clients that go through Facebook on a daily basis. If you are, do you know the best practices for marketing there? Keep reading if you want advice on how to use Facebook marketing to your advantage.
Consider Facebook as one way to share information. Facebook is useful for more than chatting with your friends. Use it in this way. You can even use Facebook to promote your articles or blog posts. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Have you looked into using custom tabs on your Facebook page? These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, if you have contests, you can create a contest tab with information about them.
Learn how to build a fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you. If you have that may fans, you can see some real success.
One of the best marketing tactics is to hold a giveaway. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” The cost is low and the returns are high.
Offer an exclusive coupon, sample or great deal for those who “like” your page. Likes can draw new attention to your page. Think about giving folks something unique and free if they give your page a “like.” It could be a sweepstakes prize or something offered to everyone. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Be sure that you’re making posts that have value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.
Provide sign-up forms on your page. Offer them something of value when they register so that people will be more likely to do so. Contests are a sure-fire way to get people excited and interested in your page.
Ask people in your fan base to comment on your recent product decisions. People like to get involved. Give your followers the power to make some simple decisions. When you want advice on topics to cover on your blog, just ask!
You may find some difficulty the first few weeks of using Facebook. A good way to begin is by adding Facebook buttons to your own sites. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. If they become a fan of your Facebook you can send updates that will post on their wall.
Always know the reason why you’re using Facebook. Don’t just have one to have one. Instead, define what you are you going to communicate with your customers. Or do you want them to be communicating to you? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.
Do your best to keep up with all comments made on your page. This includes those you get in your inbox and those you see on your page. It will be a lot of work, but users will appreciate the personal touch that this adds.
Update your profile regularly. If anything changes within your business, be sure you change it on your profile page. Keeping everything current helps your customers know what is going on. You could even change your profile page often so people will be tempted to come back and see what that is all about.
Ask your customers to post reviews on your Facebook profile. Always welcome feedback from satisfied customers on your site. Allowing previous customers to post comments on Facebook about your company is a good way to assist potential customers in making decisions.
Interact with your subscribers on Facebook. You should post content that will make your followers react and start talking. You may start conversations yourself or use a question to spark chatter. Once your audience is communicating, don’t be a bystander. Get more involved too. This will show them that you’re human, which will benefit your business.
Try giving something away in a contest to get people interested in your page. For instance, you could have users posts videos of themselves using one of your products. After the close of the contest, post the name of the winner.
Learn about Facebook and how it works. The better everything is understood by you, the more you know about using the available features to your benefit. The Facebook help center is a wealth of information when you need questions answered. This knowledge will surely pay off.
Now you should be ready to get your business onto Facebook. This article has covered the basics, so you are ready to get started. Regardless of how experienced you are with Facebook, there is always room for improvement. Use what you’ve learned here to guide you along the way.