Mobile marketing is without a doubt a very smart move for businesses. That doesn’t mean it’s easy; much work is required. Many people are unsure how or where to begin when planning a mobile marketing strategy to increase profits. Read on for some solid information about harnessing profits through mobile marketing.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. This is an easy way for people with smart phones to access your website and/or coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. Giving a website a mobile device design can involve sophisticated skills. Have a qualified professional design your mobile site if you want it to work perfectly.
Your customer base doesn’t change unless the market changes, but customers come and go. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.
Sometimes, the best way to lay out a mobile marketing campaign is with slow and steady escalation. Some of the most successful marketers provide a stream of more and more full-featured content. You should too. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Utilize all available tools for best results.
Stick to dedicated short code. It may cost more, but it will reflect well on your company’s brand. You may also derive a bit of legal coverage from its use.
You should link your website to your social media site to get more exposure. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.
Make it simple for your customers to forward your mobile marketing ads to their friends. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.
Mobile marketing is a great way to attract more customers, but make sure that your mobile marketing campaign works cross platforms. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.
As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. An app which doesn’t actually serve a purpose will be overlooked and ignored.
Maps and directions should be easy to use. It is becoming more common for people to use their mobiles to find directions. The process of finding you should be simple and straight-forward. Ensure that your maps can be easily read on the small screen of the average mobile device. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
Make sure you research who your audience is. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Do they prefer cell phones over computers? If they do use their phones more often, what operating system is on it? Find out all you can about those you wish to reach, so that you can reach them.
Do not share your short codes, make them dedicated and buy them. It can be a little pricey, about $2,000, but it can be linked to your brand. Sooner or later people will recognize your short code and link it to your company. You will be happy you spend the money when you have a legal issue. Note that you too can get into trouble if any code sharing company decides to abuse the system.
Consider including promo codes that offer discounts as a part of your mobile marketing strategy. When customers receive something worth some money, they are much more likely to visit your site and redeem the offer.
Combine your mobile campaign and your social media efforts. Your content should be specific to the landing page for your mobile website. Integrate closely related products to increase traffic and customer participation. By making readers feel as though they will be able to accomplish something, they will buy more stuff.
Using a lot of different ads to provide a lot of information will help. As an example, snail mail an invitation to an event, like a sale or promotional launch. Follow up with a reminder email about a week in advance, and a text message alert on the day of the event.
Social Networking Sites
Be sure to establish a presence on social networking sites. If you want your business to be found, this is critical. Focus on the core social networking sites at first, then expand to lesser-known sites. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.