Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Begin by building up your mobile marketing database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. It is important to get permission before you begin. You can accomplish this by using web forms or you can have the person sign up via text messaging.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. Anyone with a smart phone can scan this code and access your website. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
On your site in particular, you need to learn to say more with less in your mobile content. Make sure your site is filled with good information and not just there for keyword stuff. With mobile marketing, make your content worthwhile but not too wordy.
Watch your competition to get ahead in social marketing. You need to be discernible from the competition.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. Older technology can turn away potential customers, so you will need to be informed on all new technologies in order to compete.
Send mobile marketing messages during normal business hours. Customers will be irritated if they are awakened by a mobile marketing text.
Mobile marketing is an emerging powerhouse in getting the word out about your company. Many people now use their mobile devices to check out social networking. These are both great new areas that you can expand your marketing strategies into. You must be willing to present your products and services to customers in their preferred environment.
You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Go out and use as many electronic mobile-devices as you can so that you can get a feel of what your customers will be doing.
Your recipient will, probably, send out the mobile marketing ad if it is easy for them to do so. Be sure that your ad is easy to forward and consider offering an incentive to the person that forwards your ad.
If your business decides to have a mobile app, be sure that your users will appreciate using it. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. The search engine used by most mobile devices is Google, so make sure you rank on the first page of the results.
A/B testing can be a great starting place when developing a mobile friendly website. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. By creating an A & B version of your landing page, you can test effectively. Move forward with the most successful of the two.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. You can create a privacy issue. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. By keeping your promises, you will help to build trust with your customers.
Do not overdo your use of mobile marketing, or customers may get annoyed. Apply your mobile marketing efforts respectfully and consistently to get the best results. New customers, leads, and business will result from your new mobile marketing methods.