Communicating with the audience of your business is only one of the many opportunities on Facebook. Social media is more popular than ever and is a great tool for communication. Take full advantage of this by using Facebook to market your online business and showcase what it offers.
Generate some attention for your Facebook campaign by organizing a giveaway. You can boost your costumers and fans by offering something that they’d love to get. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Utilize custom tabs. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For example, if you are holding a contest, you can include a tab for the contest information.
Make sure to build a fan base when marketing on Facebook. Wait until you have a decent number of fans before you invest a lot of money in marketing. After that threshold has been reached, your conversion rate is going to start marching.
You should think about the opportunities on Facebook with direct advertising. You are able to customize your ad so that it reaches your target audience. The number of ads will depend on your budget. There are also no long-term commitments required. You are able to discontinue your ad at any time.
Offer an exclusive deal to those that “like” your page. A page with many likes will get more attention. Consider offering people something free and exclusive if they like your page. You could give it out to everyone or just have one winner. People are more likely to respond to your requests if you give them an incentive that is worth their time.
Be sure your posts are valuable. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t make every post an ad, though.
Make places on your Facebook page for your audience to sign up. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Use contests or freebies to entice them to give you their contact information.
Avoid sending updates that aren’t related to you or your business. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Use a separate personal account to share details about your personal projects.
You must always focus on the aspect of why you have your Facebook page. It shouldn’t be because everyone else has one. Are you properly communicating with your customers? Or, is the point to help them communicate in your direction? Facebook for the purpose of growing your business is very different than using it to promote loyalty.
You must consistently feed relationships that you have on Facebook with others. You need to stay in touch with your subscribers and interact with them on a regular basis. Fresh and simple content is king. Reward long-time followers with promotions, as well.
Your Facebook design should be a little similar to your main website. Keep the same color scheme on your page. It will make people think your page is related to the brand you represent. Making it different can confuse loyal customers.
Be careful about how often you use Facebook Update. This allows the messages to be sent to every one of your followers. You should use this feature for important events and news. If you message people too often, they may steer clear of your site.
Join in on conversations on your page. Do what you can to encourage a little chit chat. Ask questions or start a converstaion dialogue. When they are talking, chime in. This will show them that you’re human, which will benefit your business.
Ask your customers to share the content that you post with other people. Give them incentive to do so, like a discount or coupon. Many companies will offer a coupon when a specific number of “likes” are received.
Keep in mind that tone is difficult to read in a post. Facebook messages that read as if they were posted by a bot will cause readers to lose interest quickly.
Do you feel like you’re ready to use social media to help your business grow? Nearly everybody enjoys social media, so try taking advantage of this by using Facebook marketing. This article has shown you how, so get it done.