Facebook is a wonderful way to market your business, as well as keep in contact with customers. You must learn a few things about marketing on Facebook before you get started, however. Start by reading the information discussed in this article carefully and use the tips to help jump start your Facebook marketing plan.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer users prizes and discounts in exchange for encouraging people to like your page. Follow through and actually award a prize or you will appear dishonest.
It is important that all online content is linked back to your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Don’t forget the people that are already subscribed to your page. In the rush to get new customers, many companies inadvertently take their old customers for granted. You should ensure that your audience feels appreciated. This will help them engage themselves in your brand.
Consider carefully before you promote your business on someone else’s page. You can get some attention by posting on other pages. Make sure it is the good kind. Only post on other pages whenever can positively contribute in some way. Don’t ever spam people.
Take time to answer questions and respond to comments posted on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Avoid sending updates that aren’t related to you or your business. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Use your personal account if you want to share updates about personal projects.
Be sure to answer customer comments and questions right away. This means both in your inbox and the ones that are left on your page. This takes lots of effort and work from you, but the users will appreciate the personal touch.
Be careful about how often you use Facebook Update. This features allows you to message your followers. But, just use the feature for things that really matter. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news.
Ask your customers to post reviews on your Facebook profile. One of the best ways to encourage more interest in people who need your product is to show them how existing customers feel. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.
Participate in conversations that develop on the Facebook page. You can encourage chit chat on the page. You could even consider asking a question to help get the conversation humming. Once you get a conversation going, join in. The more you talk with them, the more personal your company will become.
You should be able to create a lot of relevant content that is unique and full of variety. You need to share content that has to do with your brand, but you shouldn’t only talk about one aspect of it. Frame your product or business in different contexts. Perhaps that means photo essays, or you can create posts where you question your audience.
Get people interested and involved in your service or product by creating contests on the Facebook page. For instance, have your followers post photographs of themselves with your product. After the contest, someone can win a prize.
Always respond to any negative feedback and comments. If you ignore complaints, visitors will begin to think that you don’t care about improving quality or impressing them. If you handle them the right way, people will admire it and be more likely to work with you in the future.
With all of the information you’ve learned, you are now ready to move forward with Facebook marketing. Adapt strategies to your targeted niche for best results. Do more research on Facebook marketing before starting to work on your campaign.