While video marketing can be quite effective, it involves money, time and skill to get it up and running. The most relevant way to promote a business in this day and age is with video marketing. If you are thinking of using video marketing, the information provided here should be helpful.
If you’re going to make a marketing video, keep it short and to the point. Many folks have small attention spans and need to grab relevant information rapidly. If you want to have a long video, do not make just one. Split it into a series.
Keep your videos relatively short: no more than 10 or 20 minutes. When showing your viewers how a particular product works, then you can use up to the twenty-minute allotted time to showcase all the features. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.
One tip that works well for new video marketers is to think of a great title for your videos. A relevant and powerful title can help draw viewers to the videos. The title is one of the most important factors, and without a proper title, the viewers won’t know what to expect. Take time to make relevant and creative titles for great video marketing.
Video marketing has to compete with the extremely short attention span of the potential customer. The first 15 seconds of your video are crucial. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.
Realize that making your marketing video is just the first part of your video marketing strategy. For example, you will need to promote your videos. If you can market your videos effectively, you will see a significant increase in your number of clickthroughs. Create good content and keep people informed.
Try collaborating with others to create videos as a team. These videos often come out better than ones you do by yourself. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Most people will happily agree to help in exchange for seeing their name in the final credits.
Expensive video equipment is really not necessary to produce a quality video. Professional gear isn’t required if the picture is in focus and properly balanced. A fancy script is not really necessary either, nor are boatloads of confidence required. Be natural and talk to the camera. You may not have to do this. You can also use pictures or PowerPoint slides if you do not want to appear in your videos.
Honesty is key to connecting with people. Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind. Stay natural and authentic in order to have more success with your intended client base.
Buy a tripod if don’t already have one. You should always steady your camera. You want to aim for steady and smooth panning. It takes only a matter of seconds for your viewer to determine the value of your clip.
Don’t forget that you need to share your video wherever you can. Send it to family and friends through email. Write up a blog post on it. Tell your current customers using email or direct mail. Post it on all the social media networks. Spread the word as much as you can!
Never end a video without giving viewers important information. Advise viewers as to where your products can be found, and give them a nudge to take quick action when purchasing. Make sure you explain the next step clearly and concisely so that your viewers can quickly respond to your call to action. Specific, bold calls to action are smart ways to conclude your videos.
A video contest is a great way to boost the quantity of videos you have uploaded. These contests can be anything, ranging from a funny video to an instructional video. Videos that your viewers send in are a great way to get even better acquainted with your viewers.
Try using music. If you think for a minute about commercials, you’ll understand that music adds energy to videos. Find and use appropriate music in your videos. Customers will find your video more appealing with music. This makes it easier on you too if you are camera shy.
Video marketing is one of the best ways for you to connect with your customers. Now that you’ve read the preceding article, you can formulate an intelligent video marketing strategy. Don’t be afraid to experiment and share these tips with others who might benefit from this information.