If you want to promote your products or services, article marketing is the way to go. When you write articles about topics that are relevant to your services and/or products, customers can’t help but notice. The advice in the following article will assist you in your article syndication efforts.
Offer incentives for newsletter sign-ups, such as a free report. You can write the report yourself or hire a freelancer, but it is necessary to entice folks to opt into your email campaign. The article needs to provide relevant information related to your product and industry.
If your site lets people post comments, use a “no follow” attribute. When a user posts spam on your site, web crawlers get alerted not to follow that link. Poor link quality such as this can hurt your reputation and make a bad impression on your readers.
Products backed by positive feedback from others who have purchased your products, can prove extremely helpful in leading a potential customer to buy your product. Incorporate a feature on your site that includes customer reviews and feedback.
Watch out for article marketing “gurus” and “experts”. Remember, they earn money from teaching people, and not by marketing with their articles. This doesn’t necessarily mean that everything they say is wrong. Simply take their words with a grain of salt.
Submit your articles after they have already been posted on your website and indexed by the search engines. This way, your main article appears in the SERPs while your other ones glean traffic on the back end.
One way for a writer to make their article more effective as a marketing tool is to include a ‘hook’ or ‘attention getter’. There are many different strategies that can be used depending on the article’s subject matter.
Successful article syndication focuses on providing quality content at regular intervals. Doing so will allow your readers to enjoy interesting and relevant content in multiple articles. When you get used to writing articles it will be easy to do it.
A short, 500 word article with an introduction that catches their attention is what you need. The attention spans of online readers are notoriously poor, so it is important that you pull them in as quickly as possible. The first couple lines of your article needs to keep them engaged since you can have more information later in the content.
Try to create lists with numbers and bullets in your articles. Bullets and numbered lists help the reader to better understand and remember the content. Information organized numerically or in bulleted lists stands out from the rest of the article, so readers will pay more attention to it.
Study the market your article will be competing in to make sure you are up to par. You can better create your article to compete if you know what everyone else is doing.
Establish a unique perspective and style in your pieces. This can help to inject your personality into your writing. You want to avoid sounding like other people, as it can have a big effect on your credibility and can hurt earning potential.
Setting goals for the amount of time you have to write articles is a good idea. Setting time goals will help you to get more done, and stay motivated. This will also gradually build up your page view count, especially if your submissions are made on a weekly basis.
Use descriptive writing to help your readers feel engaged; avoid being cold or emotionless. If you come off as robotic or academic in your approach to writing articles, people will leave your site without learning about your product, and you will lose sales.
Use directories containing many different articles. First, submit a high quality article to one of the top directories. For subsequent article directories, rewrite the original article’s content from slightly different angles and submit. When you have unique content on several directories, that the search engines will be more likely to rank your pages higher.
Make your articles more educational. If an issue or problem is continuously popping up in your niche, it is a problem that many people still face, and the articles out there addressing these topics are not filling the bill.
After reading this article, you should now be aware of the fact that article syndication can be a fantastic way to advertise. They simply need to produce content that relates to their own services and products. Customers read the article and then want to buy the service or product. The tips you just read can help you gain customers via article marketing.