If you thought that the days of using email as a marketing tool are long behind you, think again! Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. New strategies and techniques are always evolving and they can keep your marketing via email efforts fresh and effective. Read on for tips on how marketing via email can work for you.
Do your best to create emails that are personal. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
Don’t include anyone on your marketing email list who hasn’t asked to be there. Emailing random people is considered spam and could get you in trouble with your ISP or web host. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. It’s likely that they’ll just delete your email, which simply wasted your precious time.
If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. If you don’t, clients may leave or complain about your spamming.
Test the different formats of emails. The most urgent information and the newest offers should generally appear near the top of the message. Try out different approaches to see what gives you the best reaction. When you know which format works the best, stick with it. This helps your customers form expectations about future emails and lets them easily find the information they’re looking for.
Limit your marketing with email messages to one per week. Most likely, your subscribers receive dozens of emails every day. If your emails arrive more than once weekly, subscribers are more likely to trash them without ever reading the content that you put so much time into.
The emails you send out should entice your customers. When they have a reason to do business, they often will. Consider options such as, free shipping for larger orders of fifty dollars or more.
Be considerate of your consumers and always ask for their permission before adding them to your company’s email list. If you do not, people will view your messages as spam and simply delete them. If your ISP gets enough complaints about you, they may drop you for spam policy violations.
Try and make all of your messages sound personal when you send out mass amounts of emails marketing. Your customers will then have a personal image of your site rather than one that is negative or impersonal. If your message is sent by the President, CEO or other company bigwig, it will have a bigger impact on your customers.
Always add a link where your email recipients can easily unsubscribe or opt out, if they choose to do so. There is a cost to sending email, even if it is small. Additionally, spamming is a sure way to garner negative publicity at best and blacklisting at worst.
A marketing email should be short. The messages themselves should use direct language that gets to the point quickly and unambiguously. Doing so shows that you value your clients and their time. Also, readers will read the whole email this way. This can be vital since you probably end your emails with a link to your site to encourage your reader to find out more.
Keep the subject line brief and to the point. A subject line that is less than 60 characters long is more likely to be noticed by a reader and is more likely to be opened than a message with a lengthy subject line. If a long subject line is unavoidable, be sure to include any important information first.
If your firm already uses its own branding, make sure you incorporate it into your marketing with email campaign. Keep your color scheme consistent and be certain to include the unique logo for your company with every message you plan on sending out. If your brand is established and has a fine reputation that is trustworthy, this gives added credibility to the emails you are sending out.
To cover all your bases, try using multi-part messages in your campaign. These are emails that include both HTML and plain text content, so that they will display appropriately no matter which option the recipient favors. This is worth the time you spend on it, because plain-text subscribers won’t stay subscribed to HTML-only lists for long.
Make your marketing campaigns mesh with special events and holidays. Consider upcoming holidays far in advance and prepare your email marketing campaigns to take advantage of them. Develop specific marketing campaigns for significant retail holidays, such as Valentine’s Day, Christmas or any other important dates during the year. You can also generate additional sales by sending out email marketing communications during the slower retail times.
The tried and true techniques of marketing via email clearly still have legs. By using the advice in the article above you will be able to make your marketing via email attempts successful. Using these strategies will help you be successful for some time to come.