If you have an email address, then more than likely you have encountered email promoting in some form or another. Companies reach out to current, as well as potential, customers by sending messages via email. Continue on for some great e-mail marketing tips.
Have goals with your audience. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. This will allow for organic growth of your base.
Educate yourself on everything you can find on the subject of email marketing. There are lots of great online books or even ones in libraries. You may also be able to find workshops in your area that will help you learn more about email promoting.
Use A/B testing to view the subject line. Split your email list in half and send emails to the two groups of addresses using different subject lines. You will learn which subject lines have the best open rates and which ones people ignore.
Experiment with, and evaluate, different email layouts. Any format you use should always include the newest and most important information at the top. But you should try different formats to see which one gives you the most responses. Stick with what works. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.
Consistency is key. Always make sure that your emails contain the same business logo, colors, and font style. See to it that the font you’re using is readable. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. You should always have a goal of becoming familiar to your customers, especially when you are using an e-mail marketing campaign.
It is very smart to include an opt-in button for people to sign up with you. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Avoid sending out important marketing messages too close to major holidays. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. There are times, however, when this may not be true. These may include emails concerning Black Friday deals or other campaigns based on occasions.
Don’t use too many graphics in e-mail marketing materials. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.
You need to get your customers’ permission in order to send them any correspondence by email. If you don’t, your clients may trust you less and hurt your company’s name. Spamming activities can also cause your domain or IP to be blacklisted by Internet service providers, which can definitely affect your business.
Have a look at some examples of spam so that you will be aware of what to avoid doing. Make an email account, display it around the Internet, and look at the spam come in. Make note of why these messages aren’t effective and use that knowledge to make sure you’re not spamming people in the same manner. Avoiding tactics that spammers use will increase your reputation and your credibility.
Do not send emails that use images to convey the most important information. Most email clients today, especially web-based ones, will not properly display these images. If your emails focus too much on images, they may appear to be unreadable. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
Take advantage of email previewers by creating attention-grabbing preheader material. This is simply the opening line of your email, highlighted. Certain email clients including Gmail display the text immediately after the subject, and is a good way of getting the readers’ attention.
This may seem like an obvious tip, but it’s important to be sure that every email address is correct on your mailing list. It is a waste of your time having to fix incorrect information and re-send emails when you find them returned due to an invalid address. Doing so is a time waster!
Do not add email addresses to your mailing list without the explicit permission of the individual who owns it. Many people will regard such actions as a betrayal of trust and may cease to be clients. Others who have opted in may also be put off by these actions. Some email providers view these actions as spam and may terminate your service.
E-mail marketing remains a very common practice. By using simple email messages, companies have the ability to market to individuals. Use this technique correctly to establish a good relationship with your customers and get their interest.