Email promoting is one of those subjects that makes people cringe when they hear others discussing it. Taking the time to really learn everything you can about marketing via email can ensure you take full advantage of what it is capable of.
Only send messages to those you know and those who have signed up. If you mail those that are not familiar with you, your emails will be taken as spam. People will wonder if you are someone that they know, or if they even care! Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
When developing an marketing with email plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. This reduces the chances of your emails being marked as spam.
Each email should have one obvious message. Keep your content concise and focused, so your customers do not become disinterested. Create one simple message that is short and direct to the point. A concise email shows respect for the time of your customers.
Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. Referral programs are helpful to increase your customer base.
You need to get your customers’ permission in order to send them any correspondence by email. If you fail to do this, you will destroy the trust of your existing customers and generate negative word of mouth. Certain ISPs may even choose to blacklist you; this can cause a major problem, dampening your business and campaign.
Use passive and active feedback to improve your e-mail marketing strategy. You can get active feedback from your target audience by asking what people think of your emails. Passive feedback is very subtle and may not even be obvious to your customers. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.
You must be persistent where it counts. It is essential that you have the correct clients in mind, or your work is worthless. Using a persistent strategy with wrong customers just annoys them, and causes you to waste your time.
A lot of your customers will be opening your emails on their smartphones or mobile devices. Many mobile devices have lower resolution than the average computer monitor. Knowing the limits of these mobile screens will allow you to make emails that your users can read.
Give your customers a reason to answer the call to action in your email message. When they have a reason to do business, they often will. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.
Illustrate to your readers that you appreciate their time in restricting yourself to only sending messages with worthy content they can benefit from. You want to impress them with something intelligent to say, not seem like a heartless being that just wants to suck money out of them. Offer your reader information they need, such as answers to questions, or information about upcoming promotions.
Stay away from including emails on your emailing database that have not been directly opted-in by the specific subscriber. Don’t alienate potential customers by sending unsolicited emails. Nothing positive can result from such actions. It may be the case that your service provider also takes action against you, even removing you from the service, for violating spam regulations.
Make your emails as personal as possible. Addressing people by their name is only the first step. Use all the information you’ve gathered to personally market to people. Create smaller mini-groups of people that have common interests, and then customize messages for each small group.
Test your marketing messages using thorough tests that show how your email will look on various platforms. Once you are satisfied with your message design, see how it looks in different web browsers, email clients, and all the major operating systems, including Windows, Mac OS, and Linux. Emails can vary on how they appear in different email clients, such as Linux Gmail or Windows Hotmail.
Your company’s email subscription form should explain the types of emails and information your subscribers will receive from you. Let these people know which kinds of emails they’ll get and the frequency that they’ll get them. This will help your new subscribers know what to expect, with no surprises.
It is your responsibility to ensure that your opt-in list is truly opt-in, so include an email confirmation as an added security measure. Let them verify that they want to subscribe by confirming their email address. The email should include a link to confirm, as well as a link to refuse the subscription. Your customers will trust you more for security purposes and you will not be considered a spammer.
If you use images in your emails, be sure to include Alt tags. This allows readers to see something displayed even if the actual image doesn’t load properly. The tags should have relevant descriptions of what the image is, this way the recipient knows the intent of the image. These should be used on your links, as well.
You can use a multi-part message to approach several topics in one email. This includes HTML and content that is plain text. This helps because some customers may prefer to view it in HTML, while another may prefer plain text. The time spent doing this, is well worth it if it stops a non-HTML-reading subscriber from dropping out of the list.
This article should have given you the knowledge you need to help you create a campaign which will help you reach your goals. Take the advice you just read to heart and you will soon achieve impressive results.