Are you wanting to beat your competition by getting more customers than them? Do they use Facebook as a marketing tool and you want in on the fun? Would you like to be more successful than they are? Facebook marketing takes a lot of time and skill, and this post is here to help you prepare for it.
You must have an attention-getting page so that your page is set apart from the rest. High quality pictures and appealing colors are essential. Plain pages don’t get the attention professional looking pages do.
Consider Facebook a type of content-sharing venue. Facebook isn’t just about informal chit chat, it’s also a major content format. Think of it as such. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You will see that Facebook really can drive a great deal of traffic.
You could create a group rather than a page. A group allows everyone to interact and feel like they know one another. This will also give you the ability to inform your subscribers of updates.
Always take the time to answer any questions and address any comments made to you through Facebook. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Additionally, post a link to an article on your site if it can answer their questions.
Learn how to build a fan base. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit that number, conversion rates skyrocket.
If someone ‘likes’ your Facebook page, give them a deal. Likes can get your Facebook page a lot of new attention. You can give away coupons for your product or maybe free samples. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you give them something they like, they will probably not hesitate to “like” you.
Targeted Facebook Ads
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Spend your money on more targeted Facebook ads.
The goal of Facebook marketing is to increase your overall profits. Set yourself a monthly sales goal when you start marketing on Facebook. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. You should think about changing your strategy if you do not see an increase in your business.
You must always focus on the aspect of why you have your Facebook page. Don’t just have one to have one. Is your goal to communicate with your customer? Or do you use Facebook to let customers get in touch with you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.
When you get comments, respond to each of them the best you can. This refers to comments left on the page and those you receive in your inbox. It is not always easy to do so, but it could pay off for you in the end.
Run competitions and/or contests for getting the most likes on your page. You can offer discounts or a nice prize once your goal of likes is met. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
You need to not only use methods which work, you need to avoid those which don’t. There are tons of examples of what to do, as well as what not to do. People often know to seek out the best practices, but they rarely look into the worst ones. You will be doing yourself a favor when you learn what to avoid.
The number of Likes on your page doesn’t affect its success necessarily. You have to target specific customers on Facebook that are interested in what you have to say. To find out your success rate, look at the conversion rate.
If you don’t have enough time in your day to manage your page, hire someone who does. You must monitor the posts to succeed. Many people simply do not have time to post continuous updates on their page. It costs you to hire someone, but it can definitely turn out to be a good decision.
Marketing works best when it is targeted for specific demographics, and your Facebook marketing is no exception to this. You will never increase your sales by posting content that your target demographic has no interest in.
Consider hiring someone to manage your Facebook page. Posting daily statuses about updates, specials, or new product can remind patrons why they love your business. Best of all, these posts can be shared so their friends notice, too!
If you do not see any results right away, do not throw in the towel. Any advertising campaign takes time to be effective; Facebook is no different. It will take time and efforts for you to receive great results.
Considering all the information available, you have no reason to fail at beating the competition with Facebook marketing. You can become the expert at Facebook success! Try out the tips you’ve received and see how much more of an impact your Facebook efforts can make.