Does your business have a Facebook presence? If you do not, you are missing millions of possible customers. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Read on for assistance in developing a Facebook marketing strategy for your business.
Always use a professional tone when posting on your business’s Facebook page. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. People are going to trust your business when you remain professional.
Always reply to comments posted on your wall to give followers a sense of connection with you. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Use a contest to build talk about your brand. Try getting your customers to ‘like’ your site by giving them something for free. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Be careful about posting about your own business away from your personal pages. You can gain lots of attention by doing this. But, be sure it is positive attention. Post on other pages if you have relevant or interesting information to add. Avoid spamming because this will just annoy people.
Host a giveaway to increase interest to your Facebook page. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It may cost you small amount, but you will have more people to communicate with.
Respond to everything that is posted on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. You would not ignore phone calls, so why would you ignore Facebook posts?
Do not assume that Facebook is your best option for social media marketing. Facebook is very popular, but other sites may appeal to other demographics. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
You need to promote your customers making decisions regarding your brand. They’ll love to feel so important. This is a great way to help build a community within your brand. As an example, a blogger could ask what posts they would be most interested in reading.
Be sure people are able to share content with you and other people via your Facebook page. If the content you provide really strikes a chord with your followers and visitors, they’ll likely want to tell their friends about it. The key to Facebook is the ability to share and interact with a lot of people. If you put in the effort, you’ll find your content is shared throughout Facebook.
Make a serious effort to keep the audience updated via your Facebook page. This is not to say that you should post multiple times per day, but regular updating is important. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.
Work on responding to all comments left on your page. This refers to comments left on the page and those you receive in your inbox. Your efforts will be rewarded when your users see the personal touches on your page.
Do not use the Facebook Update tool too often. This allows you to send messages directly to followers. You should only use this when it’s most important. This shouldn’t be used as a promotional tool but rather to keep subscribers informed.
If you aren’t able to update your Facebook status regularly, use a tool to schedule updates. Ascertain when your followers are most often online and use this tool to post at that time. Try a wide range of tools to find one that works for you.
Do not stick to one topic when posting on Facebook; but stay relevant. Post content that is related to your product, but do not be boring about it. Look for new topics your fans would be interested in. You can post photos, ask them questions and much more.
Do not neglect the power that event sharing can have for your business when using Facebook. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or “like” your page to share. This is a great way of keeping your site up to date and relevant.
If you’re strapped for time, you may want to hire someone who can manage your page. Success only comes with posting frequent, clever content. Posting daily may be hard for some people. Employing someone to manage your account may seem costly, but it will be well worth it.
Now that you have read this article you should be ready to create a Facebook page for your business. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. No matter what length of time you’ve used Facebook for, it’s always good to make improvements. The tips you have just learned will aid you.