Do you have a large number of family and friends who are already using Facebook? You probably even have an older family member on Facebook as well, like a grandma or grandpa. But do your customers have a Facebook page? If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.
Always post a link to any new content on your site to your Facebook wall. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Give Facebook ads a try. Your products or service will only receive so much promotion from your normal postings. Purchase Facebook ads to expand your business. They are not expensive, and can make a substantial difference.
Interact with your existing audience. There are people that just want likes and then they forget about existing fans. Respect and reward your audience as much as you can. This gets customers truly engaged in your company.
One easy way to get people to engage with your campaign is to give something away. Offer a contest or a giveaway to your current customers. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
In return for a “Like”, provide an exclusive reward. If someone likes your page it will get you a ton of exposure. Try to give a way free items if they are going to ‘like’ your Facebook page. It could be something everyone gets or even a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Don’t think that Facebook is the only place that people go for social media purposes. While Facebook is wildly popular, each demographic has its preferred social site. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.
A good way to convert visitors to your page into followers is to hide content from non-fans. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Make sure you try your best to give your brand a personality. This will give you credibility and a sense of individuality. Have some personality, but continue to be professional.
Find opportunities to build your leadership. Facebook can help you become known as a leader in your niche. Look for opportunities to comment and answer questions in your niche. This is a good way to meet new people and grow your fan base.
It is important to understand the reason for your Facebook page. Never be a Facebook user for no reason. Do you utilize it as a means to speak to customers. Or do you have it for them to stay in touch with you? There is a real difference between using your page to grow sales and using your page as a customer service tool.
Update your profile on a regular basis. If things change, make sure you update your profile accordingly. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. An updated profile can encourage your users to check to see what else is new with your business.
Have customers post reviews to your Facebook profile. Those who have interest in what you’re offering enjoy seeing reviews from past customers. This will help your customers make an educated decision on your product.
Interact with your subscribers on Facebook. Strike up a chat with your followers. Either begin talking to them or ask them questions. Once you get a conversation going, join in. The more you interact with others on your page, the more you are going to be seen as an individual entity rather than a faceless firm.
Always post an answer to any feedback on your Facebook page that is negative. People may get the idea you are only responsive to those who like you if you ignore it. Criticism is a great opportunity to show your professional business sense and your ability to work with customers until they are satisfied.
If you own a store, take a look at the “check-in” feature on Facebook. This way when somebody visits your premises, they can post on Facebook that they have “checked-in” to your business. Their friends will be able to see where they checked in and may want to take a look at your store.
Use Facebook to help promote sales while building a list of friends. Tagets new as well as long time friends with special offers and promotions. If you stop at offering new friends the promotions, you will likely lose friends as they lose interest.
If you are on Facebook, you know what customers want from a company’s Facebook page. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The more you work it, the greater your return will be.